A twelve-month program to open $9.5M of enterprise AI pipeline for Wonderful across Singapore, Malaysia and Australia, then scale the same motion across APAC.
Wonderful has the product and the in-market deployment teams. What a brand new to APAC does not yet have is momentum: the first enterprise logos, case studies and referrals that make the next deal easier. Those deals get decided by a small circle of CIOs, CTOs and their direct reports, and that circle has stopped responding to scale-first outbound.
NO BS, led by Yuri Bhanage (15+ years of enterprise sales in Asia, outbound to founders and CTOs for ByteDance's BytePlus AI product), is the engine that gets Wonderful into those rooms: small, senior, co-hosted sessions on what is actually working with AI agents in their industry, converted into named 1-on-1s for your sales team.
You have already seen this work. You were in the room at the Serious Fluence x NO BS lunch in Singapore, the same give-before-you-take play, pointed here at Wonderful's technology buyers. We start with Singapore, Malaysia and Australia, prove it, then roll it into Hong Kong and Thailand.
Your buyers (CIO, CTO, VP and Director of Technology, at 500+ employee companies)
Projections
The fundamentals
The program at a glance
What you get
Target list. Named CIOs, CTOs and technology VPs and Directors at 500+ employee companies in BFSI, telecom, media, healthcare, retail and hospitality.
The access. Twelve small, senior, co-hosted and co-branded sessions on what is actually working with AI agents in their industry.
Meetings. Qualified 1-on-1s, handed to your sales team and tracked by name and stage in your CRM.
Reporting. A live dashboard of all activity, plus weekly progress meetings, marketing-sourced pipeline you can report up.
Why it works
Warm start. We already convene senior enterprise leaders across Singapore and the region, so we hit the ground running.
The model. Give before you take: senior access and peer insight they can't get on their own.
You've seen it. The same motion you were part of at the Serious Fluence x NO BS lunch, see the proof.
Conversion. 58% of that lunch in a 1-on-1 within three weeks; 43% of those already open deals in CRM.
Focus. 4,509 leaders is small enough for a personal, high-touch program to realistically cover.
Why it's low risk
Cost. $8K per month for twelve months, a predictable, defined line item.
Payback. Eight projected enterprise deals at a $250k average deal size are $2.0M in signed value, about 21× the $96k first-year fee, before accounts expand to more agents, channels and markets.
Phased. Singapore, Malaysia and Australia first, then Hong Kong and Thailand once proven.
Transparent. Every name, stage and week visible, nothing in a black box.
APAC enterprise sales runs top-down. The deal sits with a small circle of technology leaders who have stopped answering cold outreach.
Unlike more distributed buying cultures elsewhere, APAC enterprise decisions concentrate in a small circle: the C-level and their direct reports. For an enterprise AI agent platform that means the CIO, the CTO and the technology VPs and Directors who own the roadmap and the budget.
That circle is hard to reach, because everyone else is trying to reach it the same way, every day. And for a brand new to the region, the first wins are the hardest to earn and the most valuable once earned.
Why are these rooms hard to reach?
A small, elite, over-bombarded group
The same small population of technology leaders gets hit daily with AI-written emails, InMails, whitepapers and webinars from every AI agent vendor and hyperscaler in the market. You see this in your own inbox. Another cold sequence does not land.
Scale isn't the answer at this altitude
We've watched this at ByteDance and startups alike: the instinct is always scale, automation, SDRs, Clay, HubSpot. All of it scales. Very little of it converts into real pipeline for a new brand in this market.
Momentum: the factor everyone skips
For a new brand, the first logos, case studies and referrals are what build internal confidence and make the next deal easier. That takes hands-on work in the room, not a wider net.
Give before you take.
Behind every enterprise AI deal that closes in this region is a high-level peer-to-peer relationship. You can't build that relationship by making asks, you need to offer something of value first.
Spearfish in a small elite pond, not hit-and-hope
Decision making in APAC is top heavy. A dozen of the right people in an intimate setting beats a thousand badge scans.
Reach out like a peer
A real message from a real peer, about something they care about. Not InMail, not AI-slop emails, definitely not cold calls.
Offer something they want, not something you want to give
A real conversation on real issues with real peers. Not whitepapers, webinars or demos.
Share your point of view
Project credibility through your point of view, told through stories, experience and insight. No slide decks.
Earn the 1-on-1, never demand it
You've built credibility, authority and goodwill before your ask. The follow-up is more organic and more to-the-point because they already know and respect your point of view.
This isn't theoretical. You were in the room for it.
Our playbook is seat-agnostic: convene the senior people you need to reach into a room they actually want to be in, then convert. The lead proof below is one you saw first-hand: the Serious Fluence x NO BS lunch in Singapore. It is the identical motion we would run for Wonderful, pointed at CIOs, CTOs and technology leaders.
Proof point, and one you were in
Serious Fluence x NO BS: senior marketing lunch in Singapore
Who we did it for: Serious Fluence, a creator-marketing company. We co-hosted a private lunch for marketing directors and above from large companies and large agencies.
You were there. You joined this lunch, so you have already seen the room, the calibre of the people and how the conversation converts. This is the motion, not a slide about it.
Turnout: 9 leaders attended in person, plus 3 additional 1-on-1s arranged for people who couldn't make the lunch itself.
Why it maps to Wonderful: same motion, different seat. We put a curated senior group in a room they wanted to be in, on a topic they cared about, then converted. For Wonderful, the room is CIOs, CTOs and technology leaders, and the topic is what is actually working with AI agents in their industry.
In the room:
More proof points
ByteDance: outbound to AI founders and CTOs
No event here: a direct, peer-to-peer outbound motion we ran for ByteDance's BytePlus AI product. 30 meetings in 3 months booked straight into the calendars of founders, CEOs and CTOs at AI and technology companies, with 5 progressing to POC. Proof the same discipline works with exactly the technical buyers Wonderful sells to, one on one, not just in a room.
Who we met:
Integrate: CEO dinner event in Singapore
An evening for B2B marketing leaders, co-hosted with the CEO of Integrate, on the revenue impact of trusted marketing data. View the post on LinkedIn ↗
In the room:
Serious Fluence: Creator marketing lunch in KL
A private lunch in Kuala Lumpur, co-hosted with the CEO of Serious Fluence, for B2C marketing leaders, on creator marketing. View the post on LinkedIn ↗
In the room:
Gimmefy: Brand marketer lunch in Singapore
A lunch event in Singapore, co-hosted by the CEO of Gimmefy, for brand marketers navigating the shift to AI. View the post on LinkedIn ↗
In the room:
Your buyers: senior technology leaders across your six verticals and five APAC markets.
The decision to put AI agents in front of customers sits with technology leadership: CIOs and CTOs, and the VPs and Directors of technology who own the roadmap under them. We sized that population at companies of 500+ employees, across the six industries Wonderful already targets, in your five priority APAC markets.
| Vertical and title band at 500+ employee companies | Singapore | Hong Kong | Australia | Malaysia | Thailand | Total |
|---|---|---|---|---|---|---|
| Hospitality & Travel | 62 | 30 | 27 | 10 | 25 | 154 |
| CIOs / CTOs | 2 | 2 | 4 | 0 | 1 | 9 |
| VPs & Directors (Tech) | 60 | 28 | 23 | 10 | 24 | 145 |
| Retail | 36 | 71 | 104 | 32 | 40 | 283 |
| CIOs / CTOs | 6 | 10 | 30 | 8 | 7 | 61 |
| VPs & Directors (Tech) | 30 | 61 | 74 | 24 | 33 | 222 |
| Telecom | 98 | 78 | 165 | 126 | 50 | 517 |
| CIOs / CTOs | 9 | 13 | 17 | 13 | 6 | 58 |
| VPs & Directors (Tech) | 89 | 65 | 148 | 113 | 44 | 459 |
| Healthcare | 62 | 13 | 253 | 22 | 14 | 364 |
| CIOs / CTOs | 9 | 1 | 50 | 4 | 1 | 65 |
| VPs & Directors (Tech) | 53 | 12 | 203 | 18 | 13 | 299 |
| Media | 53 | 61 | 283 | 129 | 31 | 557 |
| CIOs / CTOs | 9 | 13 | 20 | 15 | 5 | 62 |
| VPs & Directors (Tech) | 44 | 48 | 263 | 114 | 26 | 495 |
| BFSI | 808 | 611 | 680 | 335 | 200 | 2,634 |
| CIOs / CTOs | 68 | 54 | 80 | 40 | 19 | 261 |
| VPs & Directors (Tech) | 740 | 557 | 600 | 295 | 181 | 2,373 |
| Total | 1,119 | 864 | 1,512 | 654 | 360 | 4,509 |
Methodology. LinkedIn Sales Navigator, July 2026. Person location = Singapore, Hong Kong, Australia, Malaysia and Thailand; company size = 500+ employees; industry = the six verticals Wonderful targets (hospitality & travel, retail, telecom, healthcare, media, BFSI). Title bands = CIOs and CTOs, and VPs and Directors in technology functions. Named, de-duplicated target lists are built on kickoff.
Sequence. Singapore, Malaysia and Australia first (3,285 leaders), per your steer and because Australia has just launched. Hong Kong is very doable too, though Wonderful already has a strong GTM team on the ground there; Thailand follows once the model is proven.
Where we'd start, and how fast.
The ICP puts a real number on it: 4,509 senior technology leaders across your priority verticals and markets, 3,285 of them in Singapore, Malaysia and Australia. A small population is a constraint, and an opportunity. Here is the sequence.
How we'd prioritize
By market: Singapore, Malaysia and Australia first, per your steer and because Australia has just launched. Hong Kong and Thailand once the model is proven.
By vertical: All six are in play: BFSI (2,634), media (557), telecom (517), healthcare (364), retail (283) and hospitality (154), sequenced by where your team already has traction versus where NO BS opens doors cold.
By title: Director level and above throughout, since that's where budget and authority sit. The closer to the C-suite, the better: CIOs and CTOs get a governance-led narrative, Directors a more operational one.
How we'd phase it across 12 months
Phase 1 (0-3 months): Stand up the motion in Singapore, build the named target lists for Singapore, Malaysia and Australia and run the first senior rooms, BFSI first.
Phase 2 (3-6 months): Hit a steady cadence of rooms across all three markets and broaden into telecom, media, healthcare, retail and hospitality.
Phase 3 (6-12 months): Deepen where pipeline lands, then kick off Hong Kong or Thailand once the model is proven.
Within each phase, the motion:
- 12 private rooms, co-hosted and co-brandedWith recognizable client brands, leaders and partners alongside us. Formats vary (lunches, happy hours, wine & cheese, even a padel tournament), but always small, interactive and value-adding.
- Reach out like a peerPersonalized LinkedIn outreach from personal accounts, no InMail, with a full dashboard for outreach performance and accountability.
- Invites backed by real thought leadershipAI-relevant case studies and original perspective pieces supporting each invite, not generic event marketing copy.
- Co-host with multiplier partnersThought leaders and organizations who extend reach beyond our own network.
- Ride the industry momentsTiming rooms around Singapore FinTech Festival, the Malaysia BFSI IT Summit or the Fintech and Banking Summit in Sydney, for exposure and attendance, without competing with them.
- Use your own news cyclePR moments, product releases, client announcements and roadshows, used to multiply effectiveness, not run in parallel to it.
- Earn the 1-on-1, then track itEvery room converts into named 1-on-1s, handed to your sales team, with live dashboards on activity, conversion and deal progression in your CRM and a standing weekly check-in.
What the program is worth, in your terms.
NO BS takes full accountability for the top of this funnel. The defaults below reflect what we typically see, but move the sliders to your own numbers to get a real view of what this NO BS x Wonderful collaboration could produce.
Default sliders reflect our working estimate over 12 months: 12 rooms × 8 senior technology leaders is 96 reached, 80% to a real 1-on-1 (77), 50% of those to a sales opportunity (38), about a 20% win rate on close (8). At a $250,000 average deal size that is $9.5M in pipeline and $2.0M of signed annual contract value, roughly 21× the $96k in first-year fees ($8K per month), before any account expansion. Move the sliders to your own numbers.
Operators, not consultants.
Most firms sell you a plan. We are the team that executes it, in the room, from month one.
Moving Asia from strategy deck to P&L.
More on NO BS ↗
NO BS is a sales execution firm that helps enterprises build pipeline and close deals across APAC.
We don't advise from the sidelines or theorise about markets, we work in them: running outbound, winning meetings, hosting sales conversations, building pipeline, closing deals and learning directly from buyers.
Yuri Bhanage, CEO
Led by CEO Yuri Bhanage, who brings 15+ years of hands-on sales experience in Asia, across SE Asia, China, India and the US, from Fortune 500 to seed-stage startups. Selling to enterprise clients like AIA, Accenture, EY, KPMG, Braze, Almosafer, American Express and New Relic. Connect on LinkedIn ↗
Most relevant here, Yuri ran the peer-to-peer outbound to founders, CEOs and CTOs for ByteDance's BytePlus AI product, and the Serious Fluence lunches you attended, so both the technology buyer and the senior room are familiar ground.
Rahul Gokhale, Director
Brings a senior operating perspective from large, complex organizations, with leadership roles at Microsoft, Zendesk, KPMG, Deloitte and Korn Ferry, Zendesk in particular putting him squarely in the customer-service and contact-centre world that AI agents are now transforming, across customer success, partnerships, transformation and leadership. Connect on LinkedIn ↗
Case studies
Serious Fluence
50 meetings in 3 months with senior B2C marketing leaders from the likes of Google, Airwallex, Samsonite and Estée Lauder.
ByteDance
30 meetings in 3 months with founders and CTOs for the BytePlus AI product, 5 progressing to POC stage.
WhyQ
Built an outbound enterprise sales motion from scratch, leading to a US$200K+ enterprise deal closed in the first 3 months.
Why NO BS
Results from month one
Outreach, meetings and pipeline building from day 1, landing in the first month, not after a long ramp.
Enterprise access, without the overhead
Reach the top levels of the enterprises you want, without investing millions in a market-development team to get there.
Results that count, not theories
Meetings, opportunities and deals, tracked by name. Not market theories or a strategy deck that sits on a shelf.
What we'd need from you.
We can get into a lot more detail from here, but four questions first.
- Do the projected outcomes align with your targets?
- What questions do you have on our approach?
- How big a priority is this for you?
- What budget can you allocate to achieve these outcomes?